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Why GoPro Is Introducing Cheaper Cameras

Rachel Gunter
Why GoPro Is Introducing Cheaper Cameras

GoPro (GPRO) is planning to launch three new cheaper cameras for the holiday season, which is usually its strongest period of the year. The company has been selling a low-priced camera model since early this year, and it hasn’t seen cheaper cameras turn customers away from its premium products, so it’s confident in releasing these lower-cost cameras. GoPro CEO Nicholas Woodman has said that there is strong demand for GoPro products at the right price.