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How Fox Assets Could Boost Disney’s Direct-to-Consumer Strategy

Aaron Hemsworth
How Fox Assets Could Boost Disney’s Direct-to-Consumer Strategy

Is Disney's ESPN+ Setting Stage for Direct-to-Consumer Success? The growing demand for video streaming services in the US has led to a decline in video subscribers for most cable and satellite operators. To counter these threats, the leading media giant has launched its new DTC (direct-to-consumer) service.