U.S. Markets closed

Down to Shop is a tongue-in-cheek mobile shopping network

Anthony Ha
Down to Shop is a tongue-in-cheek mobile shopping network

Cyrus Summerlin and Max Hellerstein, who previously created the Push for Pizza app (which allowed users to order a pizza with the push of a button), are officially launching their new startup today, Down to Shop. The app bills itself as both a modern reinvention of QVC and "the funnest way to shop." It allows users to watch funny videos featuring products that can be purchased directly from the app. In an email, Hellerstein said the pair created Down to Shop out of dissatisfaction with existing advertising and e-commerce.