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Sara Lee ramps up R&D in effort to reignite brand

Lewis Lazare
Sara Lee ramps up R&D in effort to reignite brand

Sara Lee, an iconic bakery brand in the realm of Chicago food companies, is ramping up research and development in an apparent effort to make the company once again a brand with widespread appeal and a higher profile than it has had in recent years. Sara Lee next week will open a 10,000-square-foot R&D center and test kitchen in the company’s new headquarters in west suburban Oakbrook Terrace, Illinois.