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Ed Goldman: Arden Fair UnchARTed program to feature LED sculpture artist and Sacramento Youth Symphony

Ed Goldman
Ed Goldman: Arden Fair UnchARTed program to feature LED sculpture artist and Sacramento Youth Symphony

For the past few years, Arden Fair has become one of the quietly hippest art showcases in town, with dancers, muralists, musicians and spontaneous customers who may bust a move with the slightest encouragement among the practitioners. “When I came on board two years ago as marketing manager, Arden Fair had already been working at bringing the local community and local arts together at events like this,” says Nathan Spradlin, who works for the mall’s managing company, Macerich. “For most of the events at Arden Fair, there was a deliberate sense of ether you come by and see it or it’s gone, meaning they’d last only one day,” he says.