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The Kroger-Alibaba Deal: Is It a Fit?

Rachel Gunter
The Kroger-Alibaba Deal: Is It a Fit?

Alibaba (BABA) has struck a deal to sell a popular line of Kroger’s (KR) grocery products in China. Under the deal, Kroger will sell its Simple Truth brand to Chinese consumers on Alibaba’s Tmall marketplace. Simple Truth is a line of natural and organic grocery items that generated $2 billion in sales last year. Alibaba reaches ~576 million consumers across China.