With its hardware announcements out of the way, the stage is set for Apple's main event. Today is all about Apple's shift to services: video streaming , news and gaming subscriptions, and maybe even a credit card . And you'll be able to watch the keynote live as it happens at the Steve Jobs Theater in Cupertino right here at 1PM Eastern/10AM Pacific. Or, if you spend all your time on Twitter, you can watch it there and get live updates from Apple's official account. We'll also be on the ground with live coverage direct from Apple's campus.