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Home Depot Is Succeeding by Nailing Down Its Digital Growth Plan

Jon Markman

just completed its best year ever by growing sales and net earnings the new way, by using the cloud, mobile apps and other digital resources to make it easier for customers to find and buy the things they need. Long ago, company managers figured out they could get suburban moms and dads to hang around the garden center and tool cribs with in-store demonstrations and plenty of knowledgeable, friendly staff. Home Depot became the obvious destination for grabbing a tool, or maybe even a new grill.