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Netflix is now more expensive than HBO Max

·3 min read
Netflix is now more expensive than HBO Max
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Once upon time, HBO sold cable subscribers on the value of a premium paid channel with the slogan, “It’s not TV, it’s HBO.” Today, in an entertainment world dominated by at-home viewing, Netflix is hoping its own prestige will justify the highest monthly price tag in the US among streaming companies. On Jan. 14, Netflix announced its first price increases since 2020, which go into effect immediately for new subscribers and will be rolled out gradually (with at least 30 days’ notice) for existing customers.