U.S. Markets close in 3 hrs 19 mins

ComScore stock hits all-time low after cash deal. One analyst calls the company ‘desperate.’

Andy Medici
ComScore stock hits all-time low after cash deal. One analyst calls the company ‘desperate.’

Troubled audience measurement company comScore Inc. (NASDAQ: SCOR) has struck a complex $20 million funding deal that could end up handing over about 20% of the company to its new investor — a sign of what one analyst called its "desperate state." The deal, announced Monday and expected to close June 26, comes as the money-losing Reston company runs low on cash. "This is one of the stranger deals I've looked at and to me it reflects the desperate state that comScore is in," said Daniel Newman, principal analyst and founding partner at Futurum Research, told me in an email. This is the only reason I could see comScore using this type of discounting on its stock to entice investment." He said the company's rock-bottom stock price — it hit a record low of $6.72 per share Tuesday, crashing through its previous low $7.41 in 2008 — and continuing exodus of C-suite executives and CEOs has made it much harder for comScore to raise money.