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Former JCPenney CEO joins Southwest Airlines board

1
Anne Stych
·2 min read
Former JCPenney CEO joins Southwest Airlines board

Southwest Airlines Co. (NYSE: LUV) has named former JCPenney CEO Jill Soltau as to its board of directors, effective Feb. 15. During her tenure, the chain re-introduced a line of jeans, created smaller store footprints, and updated its fitting rooms, and Soltau introduced a plan to close underperforming stores. At Southwest, $1.3 billion in technology improvements, upgrades and system maintenance has become its top priority after a system meltdown led to 16,700 cancelled flights between Christmas and New Year’s resulted in a $220 million loss during the fourth quarter.

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