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Top US Consumer Brands Say China's Alibaba Punishes Them

Daniel Liberto

A major U.S. clothing brand experienced a sharp drop off in sales after it refused to sign an exclusive contract with Alibaba Group’s ( BABA) Tmall. According to a report from The Associated Press, the unnamed U.S. company was expecting to profit from the Chinese e-commerce giant’s massive reach by registering a 20% rise in online sales on Tmall. Two executives told The Associated Press that Tmall retaliated by taking measures to reduce the U.S. company’s ability to sell products on its website.