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BB&T, SunTrust reveal new name for merging bank

Caroline Hudson
BB&T, SunTrust reveal new name for merging bank

The soon-to-merge BB&T Corp. (NYSE: BBT) and SunTrust Banks Inc. (NYSE: STI) has a new name — Truist Financial Corp. "We're excited because we really think we can redefine the client experience and really create a meaningful change in the community," said BB&T Chief Executive Kelly King. King said he believes this brand is a way for the new entity to build on the heritages of BB&T and SunTrust while also positioning the new bank for the future. BB&T and SunTrust announced in February their plans to merge in an all-stock deal valued at about $66 billion.