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Why Ford's Outlook Is Bleak For 2019 and Beyond

Why Ford's Outlook Is Bleak For 2019 and Beyond

Ford Motor Co. (F) has sparked optimism among some investors with its strategy to cut back on selling cars, and instead focus on sales of sport utility vehicles and trucks, most notably its powerful Ford F-150 brand. Ford's shares have rebounded this year after falling drastically last year. The company reported weak fourth-quarter results in January, a reminder that Ford's revenue has yet to reach the peak it attained 14 years ago, in 2005.