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Why Baozun Stock Was Tumbling Today

·2 min read
Why Baozun Stock Was Tumbling Today
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Shares of Baozun (NASDAQ: BZUN) were getting hammered today as the Chinese e-commerce company reported disappointing results in its third-quarter earnings report, showing that growth essentially ground to a halt and it reported its first adjusted quarterly loss as a public company. The company cited a number of headwinds for the slow growth, including a weaker macro environment and softer consumer sentiment. Other Chinese e-commerce companies, like Alibaba, also reported slower top-line growth, but Baozun's results were much weaker than its peers.