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Snap’s Shift to Programmatic Ad Selling Is a Double-Edged Sword

Naomi Gray
Snap’s Shift to Programmatic Ad Selling Is a Double-Edged Sword

Snap Has Been Busy Hunting for Growth(Continued from Prior Part)Snap adopted a self-service model to extend advertiser reach In order to grow its advertiser base—especially to reach overseas advertisers—Snap (SNAP) has adopted a self-service