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[$$] Big Consumer Brands Like Raising Prices, but It Is Getting Harder

The world’s biggest consumer-products makers are struggling to raise prices, as fierce competition keeps a lid on sales growth. Prices fell across P&G’s businesses, with the biggest decline at its Gillette shaving brand, which has slashed prices to fend off low-cost rivals Dollar Shave Club, owned by rival Unilever PLC, and Harry’s. Unilever, which sells Dove soap and Ben & Jerry’s ice cream, said it was able to raise prices just 0.1% in the first quarter, while Nestlé SA reported price growth of 0.2%.