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Spotify is test driving a car hardware thing called ‘Car Thing’

Brian Heater
Spotify is test driving a car hardware thing called ‘Car Thing’

As the streaming service looks to diversify, the company’s already had some loose partnerships with hardware companies like Mighty. The voice controlled product will be offered up to “a small group of invited Spotify Premium users” in the U.S. who will be getting a comped subscription in return. It’s a voice controlled product that plugs into the car’s cigarette lighter — and it’s apparently just the beginning of this kind of public beta user testing.