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Twitter’s advertiser exodus benefits TikTok, Reddit and Snapchat, data suggest

Twitter’s advertiser exodus benefits TikTok, Reddit and Snapchat, data suggest

In the two weeks since Elon Musk tried to reassure advertisers that Twitter wouldn’t turn into a “free-for-all hellscape” under his ownership, a number of those advertisers do not appear to be taking him at his word. Pfizer (PFE) General Motors (GM) and United Airlines (UAL) are just a few of the brands that have said they were pausing their ad spending on the social-media platform following Musk’s $44 billion acquisition. Major ad agencies are recommending that their clients hit the brakes as well.