Purple Carrot, a U.S. plant-based meal kit company, said it will be acquired by Tokyo-based Oisix ra daichi Inc. in a deal valued at $30 million. Deal terms include an upfront payment of $12.8 million and an earn-out potential for $17.2 million through 2021. Purple Carrot is among the slew of meal-kit companies that have launched in recent years including Blue Apron Inc. and HelloFresh SE . Osisix was founded in June 2000 and generated about $580 million in revenue for the year ending March 2019, up 160% from the previous year. Purple Carrot launched in October 2014. The Invesco Dynamic Food & Beverage ETF has gained nearly 13% for the year to date, while the S&P 500 index is up 14% for the period.