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On India’s male-dominated web, women are flocking to two apps for their daily soaps

Ananya Bhattacharya
On India’s male-dominated web, women are flocking to two apps for their daily soaps

Women make for less than 30% of India’s internet population. Significantly more females said they used over-the-top (OTT) platforms Voot and Zee5 than their male counterparts, according to an in-app survey conducted by market research firm Unomer between May 01 and May 25 this year. The company reaches more than six million phones across India.