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Under Armour launching collection with The Rock called 'All Day Hustle'

Tonya Garcia

Under Armour Inc. announced the launch of the latest collection through its partnership with Dwayne "The Rock" Johnson called All Day Hustle. Under Armour had previous success with The Rock's Project Rock 1 shoes this summer that sold out in 30 minutes. The latest collection will include men's and women's apparel, accessories, and new colors for the Project Rock 1 shoe.The Project Rock 1 is designed for flexibility while working out, with a knit upper, cushioning technology, and the "TPU heel puck" that helps when lifting heavy weight. Under Armour shares have gained 29.7% for the year so far while the S&P 500 index is up 8.8% for the period.