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Moosejaw is the first of Walmart’s acquired brands to open a digital store on the site

Sarah Perez
Moosejaw is the first of Walmart’s acquired brands to open a digital store on the site

Last year, Walmart acquired outdoor retailer Moosejaw for $51 million -  a company that's now one of several brands Walmart picked up during a speciality retail buying spree, along with ShoeBuy, Jet.com, Hayneedle, ModCloth, and Bonobos. Now, the company is making good on that purchase, as Moosejaw is the first of Walmart's acquired brands to arrive on Walmart.com. Since its acquisition, Moosejaw began to offer customers free, two-day shipping on orders over $49, and invested in technology improvements to its own site.