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Amazon and Google Are Playing Nice in Streaming Because They Have To

David Marino-Nachison

On Thursday, (AMZN) (AMZN) and Alphabet-owned (GOOGL) Google said that the companies were preparing to end a software standoff, such that the YouTube app will soon be available on Amazon’s Fire devices and Prime Video will be available on Google’s Chromecast and Android devices. It also means “customers will have even more ways to stream what they want, whenever they want, no matter where they are,” according to an Amazon executive. As observed by USA Today and others, it doesn’t mean you can use video-enabled Echo devices to watch YouTube, nor does it mean Google’s Home speaker is now for sale on Amazon.