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While it struggles in the US, Under Armour is thriving around the world

Marc Bain
While it struggles in the US, Under Armour is thriving around the world

There were two very different sides to Under Armour’s story in 2017. On one side was North America, which makes up just over 75% of the brand’s sales of activewear, sneakers, and other sports products—and that’s where the company struggled greatly. Shoppers are spending more of their money on fashionable, sports-inspired clothes and shoes, but…