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Honda Makes a Major Move to Take On Tesla, Ford

Honda Makes a Major Move to Take On Tesla, Ford

Japanese automaker Honda Motors said it plans to launch an electric vehicle (EV) division in an effort to compete with other EV giants such as China's BYD and U.S.-based Tesla . Honda needs to catch up quickly as traditional auto manufacturers began prioritizing EVs several years ago to meet demand from consumers who no longer want to buy gas-guzzling cars and trucks. Honda also said it would consolidate its current six regional operations to three - they would consist of North America, China and nearby regions including Japan and an operation that includes the remainder of Asia and Europe.