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How Vimeo dropped its fight with YouTube and turned ad-free videos into a real business

Emily Bary
How Vimeo dropped its fight with YouTube and turned ad-free videos into a real business

Vimeo is known as a destination for music videos and indie movies, but all those viewers lapping up ad-free content aren’t paying the bills. Instead, Vimeo has looked to the other side of the equation to make a business out of all those eyeballs.