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Spotify's increased focus on podcasts in 2019 includes selling its own ads

Sarah Perez
Spotify's increased focus on podcasts in 2019 includes selling its own ads

Having established itself as a top streaming service with now more than 200 million users, Spotify this year is preparing to focus more of its attention on podcasts. In fact, Spotify has already begun to dabble in podcast ad sales, ahead of this larger push. Spotify, we've learned, has been selling its own advertisements in its original podcasts since mid-2018 year, including in programs like Spotify Original "Amy Schumer Presents: 3 Girls, 1 Keith," "The Joe Budden Podcast," “Dissect," “Showstopper" and others.