U.S. Markets open in 3 hrs 36 mins

Apple ad focuses on iPhone's most marketable feature -- privacy

Matthew Panzarino
Apple ad focuses on iPhone's most marketable feature -- privacy

Apple is airing a new ad spot in primetime today. The spot has only one line of text otherwise, and it’s in keeping with Apple’s messaging on privacy over the long and short term. You’d have to be hiding under a rock not to have noticed Apple positioning privacy as a differentiating factor between itself and other companies.