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Apple raised the price of its best phone by $330, and no one cares

Nathan Ingraham
Apple raised the price of its best phone by $330, and no one cares

Apple wasn't going to be able to achieve huge sales growth forever, and until the company makes inroads in India or strengthens its position in China, Apple is looking for other ways to keep revenue on the rise. Perhaps the most obvious way to do that is to raise the price of an iPhone -- and over the past two years, Apple has successfully made buying its latest and greatest phones significantly more expensive. As always, you could spend more to get more storage, but less than $800 got you Apple's newest smartphone -- significantly less if you didn't want a giant screen.