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Despite Looking beyond Ads, GOOGL Isn’t Neglecting Core Business

Naomi Gray
Despite Looking beyond Ads, GOOGL Isn’t Neglecting Core Business

Although the way Alphabet (GOOGL) has been investing recently suggests that it’s preparing for a future beyond advertising, the company isn’t neglecting its core advertising business. Alphabet is investing in fields such as autonomous driving and cloud computing as it seeks to grow its non-advertising revenue. Currently, over 80% of Alphabet’s revenue comes from its advertising sales, which flow through its Google unit.