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American Eagle Outfitters selling sneakers priced up to $50,000 at NYC pop-up

Tonya Garcia

American Eagle Outfitters Inc. has launched a pop-up shop in New York City's Soho neighborhood in partnership with sneaker reseller Urban Necessities. The pop-up has special-edition sneakers, high-end merchandise and hard-to-find styles from brands like Supreme, Anti Social Social Club, and Nike Inc.'s Jordan brand priced from $150 to $50,000. Urban Necessities, which has a store on the Las Vegas Strip, specializes in styles for the enthusiast, or "sneakerheads." Some enthusiasts and others have taken to Twitter to scoff at the idea of American Eagle, known for jeans and other gear aimed at teens, getting into the sneaker game. MarketWatch reached out to American Eagle for further comment about the pop-up, and will update with any response. American Eagle shares have gained 7.2% in 2019 while the S&P 500 index is up 13% for the period.