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[$$] DSW to Rebrand in Shift to More In-House Lines

DSW, now called Designer Brands, will operate retail stores under the DSW Designer Shoe Warehouse, The Shoe Company and Shoe Warehouse banners and will produce items under Camuto Group, which it bought in November. The announcements were made at an investor event Tuesday, which came as the retailer posted a surprise loss in its latest period and projected profit for the current fiscal year below analysts’ expectations. Making its own exclusive line of products will help the company stem the flow of sales going directly to vendors by offering consumers products they can only get in DSW stores or online, Mr. Rawlins said.