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Can Zynga’s Advertising Business Keep Growing?

Naomi Gray
Can Zynga’s Advertising Business Keep Growing?

Zynga’s advertising revenue grew 12% YoY (year-over-year) to $44.8 million in the first quarter, representing 22% of total revenue. Advertising revenue jumped 20% YoY and represented 25% of total revenue in the fourth quarter of 2017, which marked the first time since the third quarter of 2016 that Zynga’s advertising revenue grew.