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SAP CEO McDermott Is Intent on Beating Salesforce.com; That's No Easy Task

SAP AG CEO Bill McDermott is nothing if not bold. "We will not waver or bend until we have taken over the CRM (customer relationship management) market," he said at SAP's (SAP) annual Sapphire customer conference in Orlando, Fla. Say again? Yep, that one, McDermott tells Barron's. SAP this week rolled out its biggest product makeover in years -- it combines sales, marketing, and customer service software into a suite of tools called C/4HANA linked to its business planning system -- and acquired CoreSystems, a Swiss firm specializing in customer service software in its pursuit of business customers.