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McDonald's is acquiring Dynamic Yield to create a more customized drive-thru

Anthony Ha
McDonald's is acquiring Dynamic Yield to create a more customized drive-thru

McDonald's is announcing an agreement to acquire personalization company Dynamic Yield. The announcement does not include a price, but a source with knowledge of the deal said that it's more than $300 million. Dynamic Yield works with brands across e-commerce, travel, finance and media to create what's been described as an Amazon-style personalized online experience.