U.S. Markets open in 8 hrs 18 mins

[$$] Apple’s Next Move: Be More Like Microsoft

Apple is making a small but radical shift in its corporate strategy. For years, a big part of Apple’s premium experience—and justification for its premium pricing—has been that its software and services are only available on its hardware. At this year’s CES tech show in Las Vegas, it’s become apparent that the company is ready to try something different. As Microsoft moves closer to unseating Apple as the world’s most valuable company, the WSJ’s Dan Gallagher looks at the company’s steady rise over the last 10 years.