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Did AutoZone Resume Its Promotional Strategy in Q1 2019?

John Parker
Did AutoZone Resume Its Promotional Strategy in Q1 2019?

AutoZone’s (AZO) performance is mainly divided into two business segments: DIY (do it yourself), or Retail, and DIFM (do it for me), or Commercial. The DIY segment targets retail customers and yields higher margins than DIFM. For AutoZone, DIY is a major business segment, and it’s focused on the sale of auto parts to customers without the provision of a mechanic’s assistance to fit or change those parts.