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How Amazon’s dominance in consumer packaged goods can help score brand loyalty

Tomi Kilgore
How Amazon’s dominance in consumer packaged goods can help score brand loyalty

Amazon‘s dominance in the consumer packaged goods space can be used to learn about brand loyalty in a e-commerce world, with search trends suggesting consumers tend to stick with their favorite laundry, diaper and adult continence brands, according to AllianceBernstein.