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Buy Netflix shares because of its ‘insurmountable’ lead in video streaming: Credit Suisse

Tae Kim

Credit Suisse analyst Douglas Mitchelson assumes coverage on Netflix shares with an outperform rating, citing the unparalleled size of the company's membership base. Mitchelson predicts Netflix's content spending budget will rise to $18.3 billion in 2028 from his estimate of $8 billion this year. Netflix NFLX will dominate the online video subscription market for the next decade due to the strength of its original content, according to Credit Suisse.