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Elon Musk Using a Brilliant Strategy at Tesla: Kiss Rocker Gene Simmons

Brian Sozzi

CEO Elon Musk isn't crazy for trying every mind-blowing idea that pops inside his head while sleeping at the company's headquarters. "Keep going forward because if you are standing still, you are going to drown in the water - you have to keep swimming through that water," Simmons told TheStreet when asked about Musk's strategy and approach to business.