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Digital Ad Spending Surpassed TV Ad Spending Last Year

Sean Allen
Digital Ad Spending Surpassed TV Ad Spending Last Year

Over the last few years, spending on digital ads has been surging, and spending on TV and print have taken a back seat, fueling Internet stocks such as Facebook (FB) and Alphabet’s (GOOGL) Google, which have a duopoly in the US digital ad space. According to IAB, global spending on online advertising reached $88 billion in 2017, jumping 21% from the previous year.