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Cramer: Why Planet Fitness is working out and the new Weight Watchers isn't

Tyler Clifford

"I think you've got two parallel stories: Planet Fitness is an extremely well-run company with a fabulous brand and they know exactly what they're doing, while the new WW seems dazed and confused," CNBC's Jim Cramer says. The Weight Watchers brand may have been kind of problematic, as the kids say, but at least you knew what Weight Watchers was for," the "Mad Money" host says. "The thing that sticks with me here is that Planet Fitness seems to have a better sense of its own identity.