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Millennials are killing canned tuna, but the industry is fighting back

Amelia Lucas

Consumption of canned tuna has dropped more than 40 percent per capita over the last 30 years, according to U.S. Department of Agriculture data. Like Campbell Soup and Kraft Heinz, StarKist, Bumble Bee Foods and Chicken of the Sea International have struggled as millennials turn away from processed foods. Smaller brands that market themselves as safer and higher-quality are also eating into their market share, The Wall Street Journal reports.