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Bed Bath & Beyond launches private-label home brand

Tonya Garcia

Bed Bath & Beyond Inc. launched its first private-label "whole home" brand, Bee & Willow Home, that includes furniture, decor items, and more. This is the first of six brands that Bed Bath & Beyond will introduce this year and in 2020. Prices range from about $5 for cleaning supplies and nearly $1,000 for furniture. Bed Bath & Beyond stock has taken a 33% tumble over the last year while the S&P 500 index has inched up 0.4% for the period.