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Campbell's cookie unit Arnott's attracts attention from Kraft Heinz, Mondelez

Lauren Hirsch

Its global snacking business could fetch $2.5 to $3 billion in a sale. Companies including Mondelez, Kraft Heinz and nutella-owner Ferrero are eyeing the business, though the sale process is early. Campbell Soup CPB has begun the process of selling off a number of its brands, including its Arnott's cookie and crackers business, as it looks to pay down the debt left in the wake of its acquisition of Snyder's Lance earlier this year, people familiar with the matter tell CNBC.