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On CRM: SAP Jumps Back Into CRM And Why Your Company Should Care

Gene Marks

Most of my clients are small or medium sized companies and are generally not SAP customers. At its annual Sapphire Now conference, the company's CEO Bill McDermott announced a new product suite called SAP C/4HANA - a new set of CRM software and tools that will integrate with its existing S/4HANA financial applications. Bringing together a bunch of recent acquisitions, the company promises the approximately 8,300 customers of S/4HANA that its new CRM tool will focus not only on just the customer, but the entire supply chain by connecting data from multiple sources and giving users a full view of customer information regardless of their responsibilities in the company.