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Wrangler doesn't rule out making downtown Greensboro 'pop-up' a permanent store

John Brasier
American City Business Journals

Wrangler will open its first-ever retail store in Greensboro at a long-vacant former furniture store at 314 S. Elm St. Errington said the store would carry many of Wrangler's "upscale" items, including the company's 70th Anniversary Collection and its 27406 line, which is named after the Greensboro zip code where the denim is cut and sewn. "It will have things you don't normally see around Greensboro," Errington said.