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The Instagram Aesthetic Is Over

Taylor Lorenz
The Instagram Aesthetic Is Over

As Instagram has grown to more than 1 billion monthly users, it has ushered in a very particular look: bright walls, artfully arranged lattes and avocado toast, and Millennial-pink everything, all with that carefully staged, color-corrected, glossy-looking aesthetic. No one has capitalized on this look’s popularity more than influencers.