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Why every US carrier suddenly changed their unlimited plan this week

Chaim Gartenberg
Why every US carrier suddenly changed their unlimited plan this week

After years of moving away from offering unlimited plans after the rise of data-hungry smartphones, Verizon announced out of the blue on Sunday that it would be offering a new unlimited plan to customers again. The move was followed by Sprint and AT&T by the end of the week. Verizon’s unexpected move in offering unlimited data — for the first time since discontinuing the plan back in 2011 — seems to be the factor that caused the rest of the carriers to follow suit.